Xerox Unveils NEW Iridesse Production Press

The world has changed. It demands print applications that transcend CMYK. Meet the world’s first inline, six-color digital platform that delivers breathtaking image quality, jaw-dropping spot embellishments and stunning metallic hues — in a single pass. Embrace your inner brilliance with the Xerox  Iridesse Production Press and turn ordinary applications into commodity-crushing opportunities to dazzle, differentiate and drive growth.

“Iridesse can do things no other digital production press can do, but it’s what it can do for our customers that’s most important,” says Ragni Mehta, VP and GM of Xerox’s Cut Sheet Business. “We created the press to produce these special effects and digital enhancements cost-effectively and in a simplified workflow so our customers can seize the market opportunity and grow their businesses.”

With two inline specialty dry ink stations, the Iridesse lets customers create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.

Xerox FreeFlow Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents.

Printing at speeds up to 120 ppm, the press can run stocks from 52 -400 gsm. The High Definition Emulsion Aggregate (HD EA) Toner process results in the optimal particle size to deliver lower gloss, smooth tints and fine detail more consistently.

Two Dual Advanced High Capacity Feeders, Bypass and Inserter options let customers run up to eight different stocks in a single job, or do production runs with a total of 12,500 sheets. The Xerox EX-P 6 Print Server by Fiery enables customers to create customized workflows for metallic applications with advanced RIP capabilities and color management tools.